Shopify sees its e-commerce platform as a complement to creator businesses of all kinds, while Spotify’s interest is more on artists (and now, podcast creators, too). “By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”īoth Shopify and Spotify have similar interests in enabling the new creator economy, though with different focus areas. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are,” said Amir Kabbara, Shopify’s director of Product, in a statement. Shopify says it already powers the websites for thousands of artists who are expanding their businesses beyond music alone to build “fully realized” brands. In addition to enabling easier access to artists’ existing Shopify stores, the integration could offer an additional revenue stream for artists that had not yet established a merchandise website, and could give those who already have a website elsewhere a reason to switch to Shopify’s platform.
After connecting their Spotify for Artists accounts with their Shopify online store, artists will be able to sync their product catalog to Spotify to showcase whichever products they choose on their profile in the streaming music app.įrom there, fans will be able to browse the products and make purchases. Spotify this morning announced a new partnership with e-commerce platform provider Shopify that will allow artists on its service to connect their Spotify profiles with their Shopify stores, allowing them to market their merchandise directly to fans through the Spotify app.
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